We are a family-run and family-inspired boutique located in the heart of Amsterdam in a lovely street between the Herengracht and Keizersgracht.


As true global citizens, with roots in Asia, America and Europe, we have always been inspired by fashion and style all over the world. On both sides of our family, there has always been a link to fashion, be it a Panama hat manufacturer in the early 1900’s, a salewoman in the luxurious Manila Hotel before the wars, a seamstress who made silk beaded gowns by hand in the 1920’s or last, but not least, my own trailblazing fashionable parents.


We have a fascination for textiles and design and are always thrilled to see how designers use their imagination to create their own unique brands. At INC, we offer you a range of women’s and kids’ fashion brands and a selection of accessories to complement your wardrobe and home that we have chosen with care and passion.


We believe in eco-sustainable, environmentally-friendly brands and brands that are made according to safe and ethical production methods – every contribution to a healthier world helps!


Clothing is a way of expressing your own personal style and it gives us great pleasure helping our customers find the “perfect fit”. We love giving personal service to our customers in our shop- contact us for any questions you may have for our online shop or register for a personalized account and we will try to help you as if you were shopping in our boutique.


At INC you can find Aiayu, CLOSED, Day Birger et Mikkelsen, Leon & Harper, Ruby Tuesday, BOBO CHOSES, Kidscase, Finger in the Nose, Miss Ruby Tuesday, Stella McCartney Kids, Wolf & Rita, Anne-Claire Petit Accessoires, Lullaby Road, Moumout, Lapin & Me, Salt Water Original Sandals, Barong Barong, 03CS Jewelry, Petra Reijrink Jewelry, INC Home collection and The Laundress.


Herenstraat 17

1015 BX Amsterdam

The Netherlands

Tuesday – Friday   11:00 am – 6:00 pm

Saturday   11:00 am – 6:00 pm

Sunday   12:30 pm – 5:00 pm

Monday – closed